UX-UI mobile design
LunchME is a social coffee chat platform designed to help users grow their professional network over shared meals. A key challenge emerged after invitations were accepted: many users stalled in chat interface without moving forward to schedule a meetup. This redesign introduced a lightweight, AI-assisted scheduling flow directly into the chat, reducing friction, speeding up decision-making, and strengthening online-to-offline conversion.
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The new in-chat scheduling experience boosted conversion by embedding coordination directly into the conversation flow, reducing average scheduling time by 30% and increasing confirmed meetups by 32% in the first month. The simplified design also laid the foundation for a data-informed iteration model, enabling continuous improvement in scheduling efficiency and AI recommendation accuracy.
Through designing this end-to-end experience, I reflected on how holistic UX thinking connects product goals, user empathy, and business impact.
• Collaborating closely with stakeholders reinforced the value of early alignment and continuous feedback loops.
• The project underscored the importance of scalable design thinking—balancing rapid iteration with real user needs.
• Moving forward, I plan to expand usability testing to include older and less tech-savvy users to ensure inclusivity.
• I also see strong potential for deeper AI personalization—evolving LunchME into a conversational assistant that proactively manages scheduling with minimal user effort.